Courses

This course links communication theory to the practice of marketing and media planning. Students work to analyze current trends in media and marketing while applying skills learned in previous communication courses.

 Upon successful completion of this course, students will be able to:

• Evaluate current trends in the media and marketing industries, and distinguish between trends in each of the respective subfields.
• Explain and articulate how popular communication theories and topics relate to the media and marketing industries.
• Apply key communication theories and research to plan and produce a basic marketing communication plan.
• Analyze advertising and marketing campaigns to assess the communicative choices made by industry professionals.
• Demonstrate a deeper awareness of the degree to which communication theories informs the creation and design of society through advertising and marketing.
• Demonstrate proficiency in presenting ideas effectively in a class presentation.

This course is not being offered in the 2020-21 academic year; the schedule for 2021-22 and beyond is yet to be determined.

This course examines the technologies used to transact business electronically. It investigates a range of social, economic and security issues related to such transactions, and the design of websites that facilitate these transactions.

Upon successful completion of this course, students will be able to:

• Identify and evaluate the technologies web developers use to create e-commerce websites.
• Identify issues of security, privacy, intellectual property, digital currency, and propose web solutions.
• Undertake comparative cost analysis in terms of doing business online versus the costs of doing business in a physical location.
• Understand and apply strategies (such as advertising, risk management) appropriate to conducting business in a digital environment.
• Analyze e-commerce sites to identify why some sites work more successfully than others.
• Develop a business plan for transacting business in an electronic environment.
• As part of a team process, develop a prototype e-commerce website for a locally-based organization.

Magazine writing for publication, including consumer, trade and business magazines.

Upon successful completion of this course, students will be able to:

• Build articles step by step.
• Understand magazine markets.
• Know which rates and rights are operable.
• Turn an article into a saleable piece.