Application Deadlines |
Full Program Cost and Discounts |
|---|---|
Spring 2025: April 7 - June 29, 2025 |
$3.285
|
Summer 2025: June 30 – Sept. 28, 2025 |
$3.285
|
Fall 2025: Sept. 29 – Dec. 21, 2025 |
$3.285
|
Monthly payment option: $1,095 per month for 3 months
The Rutgers Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate is a 12-week certificate program designed to provide a practical grounding in Artificial Intelligence fundamentals, strategy, and its application for DAM. You'll gain the skills and knowledge you need to lead well-informed program planning and scoping to identify the opportunities of AI in DAM by understanding how AI can support your organization’s goals.
Learn to use artificial intelligence to assess and improve your organization's DAM processes and results. Learn different ways AI can be used in DAM, including automatic tagging and categorization, content search and discovery, recommendations and personalization, workflow automation, risk mitigation, analytics, and reporting. Review case studies of how other organizations have used AI to improve their DAM.
By completing this certificate, you'll be able to develop a plan to introduce new or better artificial intelligence capabilities to your organization to improve overall DAM effectiveness. You'll also gain insights to navigate the rapidly evolving landscape of AI and emerge as a leader in the field.
This silver certificate is valuable for professionals in any industry who use or plan to use artificial intelligence in conjunction with DAM to manage their digital assets. It is also valuable for organizations looking to upskill overall capabilities to improve the value of existing DAM workflows.
The DAM and AI Silver Certificate is designed for those with current professional fluency in DAM operations and a minimum of three years' experience working in DAM or its immediate adjacencies or who have earned the Rutgers Digital Asset Management Bronze Certificate.
You'll develop a sound conceptual understanding of AI and Digital Asset Management through an asset management lens that focuses on connecting critical concepts to deliver measurable results. The Fundamentals of AI and Digital Asset Management will teach you how to use AI to improve content organization, management, and distribution processes.
You'll discover how to integrate key AI strategies into management and leadership insights that support your organization’s goals in AI and DAM: Leading Change and Workflow Transformation. You'll dive into the trends, applications, benefits, and risks associated with AI-Enabled Workflow Strategies and explore the origins, evolution, and limitations of AI to implement it effectively in your organization.
Pay in full:
It’s quick and easy! Registration is on a first-come, first-served basis.
Seek Employer Support
Many employers support the upskilling costs of this certificate program. Connect with your human resources department to understand your organization’s policy, and reach out to cps@comminfo.rutgers.edu regarding your next step.
Pay by Credit or Debit Card
Once you enroll in the program, a member of the CPS team will provide you with a link to the program and course registration. You may purchase this certificate’s bundled tuition savings or the monthly course rate. Online registration is completed with a credit or debit card. Registration is complete when your credit or debit card information is processed.
SallieMae loans may be suitable for you
Step 1: Apply here https://www.salliemae.com/
Step 2: Your application will come to our department for certification.
Step 3: Once you are certified and SallieMae approves your loan, reach out to cps@comminfo.rutgers.edu to complete your registration.
Students within Continuing and Professional Studies are not considered matriculated Rutgers University students and therefore are not eligible for Rutgers University’s financial aid.
For program questions or to register:
CPS@Comminfo.Rutgers.edu
848-932-7169
