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Analysis and preparation of case studies in industry, labor, education, government, and trade organizations, and the application of public relations techniques.
Basic principles and policies of public relations and advertising; includes history, development, ethics, roles, functions, media selection methods, and message strategies of public relations.
Analysis of the interview as a unique communication context, including the application of theoretical concepts and practice in designing and conducting interviews of various types (e.g., surveys, e
This course provides an overview of the field of political communication.
Principles and techniques in persuasive communication: credibility, audience analysis, assessment of effects, media selection, resistance to persuasion, and attitude change.
This class explores facets of patient-provider communication and their impact on patient and provider satisfaction and health outcomes.
This course will explore the nature of persuasive argumentation as applied through the specific lens of parliamentary style debating.
Organization represent themselves to various stakeholder groups, both inside the organization and within the environment. In doing so, organizations encounter issues of reputation and identity.
This course focuses in how decision-making happens within and between organizations.