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The Creative Operations and Everyday Workflows with Digital Asset Management (DAM) course explores how DAM, creative operations, and workflows within an organization come together to streamline business processes.
In today's world, while image assets are very much alive and well - the exponential growth of video has quickly become an almost standard for communicating with our customers and communities. Traditionally, our DAM systems have been optimized to handle image assets - but this is quickly shifting as organizations struggle to keep up with the rapidly increasing video consumption.
Digital assets are the essential building blocks of today’s digital world. Digital assets are images, videos, graphics, or any other digital file and the metadata that describes these assets. Digital Asset Management (DAM) is the blend of software and business practices to manage these many digital assets. This course provides the foundational understanding of the concepts, components, and organizational values expected of a DAM system.
The course Successful Implementation of Digital Asset Management (DAM) covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model--the industry's best guide and tool for success.
Meet Annie Zhang, ITI’24: “ITI really pushes understanding technology and organizations as a whole.”
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Zhang had once considered majoring in Computer Science, but she chose Information Technology and Informatics because she “really wanted to work with people rather than doing development work.” Read about why she chose to major in ITI, how the knowledge she’s gained has benefitted her work at many internships and jobs, and her plans this fall.
Stahlman, G.R. & Heidorn, P.B. (2020). Mapping the “long tail” of research funding: A topic analysis of NSF grant proposals in the Division of Astronomical Sciences. Proceedings of the Association for Information Science and Technology, 57(1), e276.
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Stahlman, G. R. (2022). From nostalgia to knowledge: Considering the personal dimensions of data lifecycles. Journal of the Association for Information Science and Technology.
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Join us this fall for our DEWG research events. Our first event featuring the authors and editors of a new special issue of Qualitative Sociology on Digital Ethnography.
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A new study reveals neither host country fully utilized virtual reality to promote the games and promote national branding and adds to the theoretical discussions on the role VR plays in sports journalism and sports public relations and provides practical recommendations on the use of virtual reality during the COVID-19 pandemic.
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Ashante Patterson MCM’20, SAS’18, a communications and marketing manager with the Mount Sinai Health System, is intent on raising awareness of health awareness that affects communities of color.
