Communication During a Crisis
Description
In this course, students will understand branding and related communication strategies applied during crisis events, including key messaging and other tools for internal and external crisis communication.
Students will develop a comprehensive set of techniques for responding to active crisis scenarios. As part of the crisis response strategies, students will also reflect on and assess the role of new and traditional media for an effective crisis responses.
What You’ll Gain
Course Outline
- Messaging Development for Crisis Preparedness
- Considering Key Stakeholders
- Communicating Internally To Build Advocacy
- Preparing for Media Interviews
Learning Objectives
Upon the successful completion of this course, students will be able to:
- Develop key messages depicting the organization’s values during a crisis event
- Produce tailored messages for internal and external publics during a crisis event
- Create tools for internal and external crisis communication
Why Rutgers SC&I
Continuing and Professional Studies?
- 100% online with new cohorts beginning each quarter
- Flexible with small class size; complete course work around your schedule across the globe
- Build your network to take your career to the next level