One on One Media Training

Course Description

Crisis communication is most effective when organizations have well-trained spokespeople who have a positive impact on their target audiences. PR pros can be called upon to be the face of their organization during crisis situations, or maybe coaching other spokespeople. Each student will have two individual sessions working with a media training expert to refine their own skills or polish their abilities to guide others. One session will occur early in the program, with the second near the end.

What You'll Gain

Course Outline:

One-on-one coaching, includes techniques to overcome concerns, identify blind spots, how to bridge from a tough question to what you "want" to say, vs. what you should say, etc. Session customized to your needs, flexing to your background and desired career path

Learning Objectives

Upon the successful completion of this course, students will be able to:

1. Prepare to be a future media spokesperson or polishing their existing spokesperson skills.
2. Learn to effectively develop or refine their persona as an organizational spokesperson.
3. Coach others who may be subject matter experts and in front of media