A multi-channel, multi-platform world continues to increase demand for digital assets, and organizations that manage high volumes of content rely on creative operations as the cross-functional glue for marketing and communications, agency relationships, packaging, branding, publishing (digital and print), as well as other related aspects of digital assets within a business.

The practice of creative operations is an emerging discipline and is applicable across many industries (media, consumer, federal, or arts and culture). Well-defined processes, clarity around people's roles, optimized technology, and data are the key to effective digital asset management in action. Creative operations work to provide cohesion in how an organization represents itself to the public through its digital content, as well as improves the performance of the teams who are creating and disseminating it. This course explores how DAM, creative operations, and workflows within an organization come together to streamline business processes.

Upon successful completion of this course, students will be able to:

1. Define the concept and purpose of Creative Operations and Workflows.
2. Describe the relationship between DAM and the everyday workflows of creative teams.
3. Explain the concept of the Content Supply Chain and identify the building blocks of the Content Supply Chain in relationship to DAM.
4. Summarize the importance of well-defined workflow processes as it pertains to maintaining a healthy and sustainable DAM system.
   1. Prepare examples that justify the need for well-defined workflow processes that support DAM.
   2. Explain the risk of poorly defined workflow processes in relationship to DAM.
5. Design a plan for continuous improvement in Creative Operations and DAM.
   1. Explain how Creative Operations practices and DAM work together to advance business goals.