Metadata: it’s everywhere! The better a digital object is described, the better our search and reporting results are. This class provides the foundational insights into the various types of metadata available for inclusion in a Digital Asset Management system. Learn core ideas and processes of how standards work in a dynamic world. Along with the basic principles of metadata, we’ll explore best practices of how DAM systems can keep up with the changing terminology and the meaning of language.

Upon successful completion of this course, students will be able to:

1. List the seven main types of metadata and provide examples of each.
2. Identify existing metadata standards that are appropriate to implement in your (real or imaginary) DAM.
3. Approach to the methodology and tools to use when researching and analyzing metadata fields to include in a DAM.
4. Develop a base set of Metadata terms and controlled vocabularies for inclusion in a DAM.
5. Apply base metadata to several content types such as: still image, text-based content, moving image.

Create a metadata implementation plan for a DAM system.