Abstract

Modern technologies have significantly enhanced the ability to monitor organizational activities through data. This quantitative shift, known as datafication, is particularly pronounced in media organizations that extensively collect and utilize data about audience activities. While the use of audience analytics in journalistic work has been well documented in prior research, the relational aspects of such data utilization remain underexplored, although the impacts of datafication on work relationships, collaboration, and management are likely to transcend datafied organizations across various industries. In this talk, Rasa Jämsen will discuss her ongoing research on the effects of datafication in organizational communication. Drawing from qualitative interviews and survey data from a major Nordic broadcasting company, this project examines issues such as collaboration, intra-organizational competition, and manager-subordinate relationships.

Bio

Rasa Jämsen is a PhD Candidate nearing graduation and serves as a University Teacher at the University of Jyväskylä, Finland. Currently, she is a Visiting Scholar at Rutgers SC&I for the spring semester of 2025. Her research specializes in organizational communication and technology-mediated communication, particularly in contexts such as remote and hybrid work and datafication. She employs qualitative data collection methods alongside both qualitative and quantitative data analysis techniques. Her work has been recognized by the International Communication Association, where she received the Best Paper Award and Best Student Paper Award in 2024. Her current work is supported by The Helsingin Sanomat Foundation.