Erin
Keenan

Erin Z. Keenan has a 20-year career in marketing, leading integrated marketing campaigns for some of the biggest global brands. She started her career in New York City in integrated marketing, developing campaigns for the top advertisers for major magazine publishers Time Inc. and Hearst Magazines. After publishing, she shifted to creative agency work where she led retail marketing programs for Johnson & Johnson beauty brands to optimize shopper engagement. She later moved into the consumer packaged goods (CPG) industry, leading global brand marketing and product development for brands such as Sesame Street and Nerf and partnering with entertainment brands Nickelodeon and Epic Games to bring beloved entertainment to life through toys. She’s currently leading consumer marketing for the classic Games portfolio at Hasbro, responsible for driving affinity, relevance, and conversion for some of the world's most beloved games like Connect 4, Jenga, Operation, and more. She received her Master of Arts from the Rutgers MCIS program and a Bachelor's Degree from Elon University. Keenan is originally from Massachusetts and lives in Rumson, NJ with her 2 teenage sons Drew and Easton.