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Potter, J., Wetherell, M. and Chitty, A. (1991). Quantification rhetoric - cancer on television, Discourse and Society, 2, 333-365.
Hicks, D. and Potter, J. (1991). Sociology of scientific knowledge - A reflexive citation analysis or: science disciplines and disciplining science, Social Studies of Science, 21, 459-501.
Potter, J. and Wetherell, M. (1992). On the literary solution, New Ideas in Psychology, 10, 223-227.
Potter, J. and Billig, M. (1992). Re-representing representation, Ongoing Production on Social Representations, 1, 15-20.
Provides a critical understanding of advertising's role in society.
Potter, J. (1992). Constructing realism: Seven moves (plus or minus a couple), Theory and Psychology, 2, 167-73.
Lewis, L. K. (2000). Communicating change: Four cases of quality programs.The Journal of Business Communication, 37, 128-155.
Potter, J. (1992). The theory and practice of analysing newspaper racism, European Journal of Intercultural Studies, 2, 53-57.
Lewis, L. K., Hamel, S. A., & Richardson, B. K. (2001). Communicating change to nonprofit stakeholders: Models and predictors of implementers’ approaches. Management Communication Quarterly, 15, 5 – 41.